Memory Hooks

A memory hook is a tag line or short sentence that makes your business more memorable. Successful networking includes making it easy for others to remember you when they meet someone who could use your service.

What Makes a Good Memory Hook?

• Use the senses: see it, hear it, feel it.
> > Travel Agent: Come fly away with me

• Evokes the sense of humor, many memory hooks are funny
> >We check your shorts – an electrician
> >Be true to your teeth or they will be false to you, a dentist
> >Bob Howe uses this: know Howe to get your next loan – mortgage lender

• Verse: if you can use your name in the rhyme, even better
> >When cops are in the foyer call Marchese your friendly lawyer

• Parody
> >When you’re in a commotion, who’ya gonna call? Law in motion.
> >Borrowed from a famous WWII general – Old bankers never die, they just lose interest.

• Double Reverse
> >A business without a sign is a sign of no business, sign company
> >If your hair is not becoming to you, then you should be coming to me. Hairdresser

Many memory hooks use a combination of techniques. The best memory hook can be used in many contexts-
• Word of mouth setting
• On your business card, letterhead, calendars, giveaway pens
• Print and even broadcast ads Whether it’s mass advertising or face to face, you want people to think of you and you alone, when they hear, see or remember your memory hook.