Credibility & Appearance

Are you credible? Are you sure? Building your Credibility takes work. Everything you do builds or destroys your credibility. It's those little things that you don't even think about that are the most important.

Consider your appearance - What does your appearance say about you?

There was a lady in my network who wanted to meet with attorney's but every time I had the opportunity to see her she was dressed extremely casual, her hair unkempt and no make up. Out of frustration she told me that she could not understand why she could not get an introduction from the members of her network. She ask for my help, so I told her that based on her appearance neither I nor anyone else was going to introduce her to our attorney.

She was shocked. She told me that if she were going to see an attorney that she would get dressed up. How would I know that? How would anyone know that? We had never seen it and we were the people whom she was asking to refer her. She had no credibility with any of us, no matter how good she was at what she did. Now, don't get me wrong, I would have hired her to do work for me personally, because I knew her and liked her, but I was not going to put my reputation at risk!

A few weeks later she came to the meeting dressed in a very professional suit, hair done, and make up on. After a few weeks she got her first referral to a members attorney. From that day forward, she was always dressed credibly. Today she is very successful and well known in her industry.

You see my perception is my reality, right or wrong. What perception are you leaving behind? When people see you do you look like someone they would be willing to stake their reputation on?

What is the Secret?

Everyday I talk to members about BNI, and networking. Many have wonderful success stories to tell me. Members tell me how they have increased their business by 25%, 35%, and 60%. Then I speak to another member who tells me how they have been a member for an entire year and it is just not working for them. They have gotten NO business from their chapter.

I find myself asking why? What makes the real difference between those whom are doing well, and those who are not, here are some of the things I have found.

Education – Those people in life and business, who are extremely successful, never stop learning. They are always trying to find new ways of doing things. They understand that even when they think they know it all, there is always something new to learn and try. They not only learn it, they implement it. They also understand that they are responsible for educating their fellow members as well as being educated during one on one’s.

Time – the highly successful members have a very clear understanding that it takes time and commitment to build trust and understanding with fellow members that will lead to the high level of referrals. They understand that Trust cannot be rushed, and that dollar for dollar the longer they are a member of their chapter, the higher the return on their membership. Most members don’t put in the time that it takes to build those relationships.

Gratitude – don’t forget to thank one another, no matter how many referrals that you get from When was the last time that you got a referral from a fellow member, closed the deal, and the very most you did was drop a “Thank You” slip into the chapter basket? Did you send a little gift? Did you write a note? Remembering to say thank you will inspire members to refer you again. I have a referral partner who always gives me a Starbucks Card when I refer her, even when the deal does not close. I love referring her and always have my ear open for her. Are you fun to refer?

The next time that you think, “My BNI chapter is not working for me” ask yourself,“Is there any other educational opportunities that I can take advantage of? Have I spent enough time developing my relationships? Have I said “Thank You” ?